Begin Auto Search with Manufacturers’ Websites

Published: February 26, 2018
Begin Auto Search with Manufacturers’ Websites

How did your last search for a new car begin? If you're like a lot of shoppers, you started with auto manufacturers' websites. 

Manufacturers' sites provide the most accurate information on their models, including detailed photos and information on features and options, according to industry analysts. This information is especially useful if you have a specific brand or model in mind.

A study released by J.D. Power and Associates, reports that more than half (51%) of new-vehicle shoppers use a mobile device (tablet or smartphone) to help them find the right vehicle, at the right dealer for the right price, during the shopping process. 

The survey found that online shoppers are most interested in researching dealer cost and invoice information, vehicle options and features, MSRP (manufacturer's suggested retail price), and reliability ratings. Respondents also researched trade-in values, special offers, and incentives online.

The study found that Consumer Reports, Edmunds.com and Kelley Blue Book (kbb.com) are among the most frequently visited third-party websites, where consumers can find unbiased looks at market-value pricing and vehicle ratings.

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